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2.11 Opportunity |
  
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2.11 Opportunity |
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An opportunity is an expected sale or probable revenue.
Total Enterprise CRM has a powerful sales opportunity tracking system with the following key features:
| • | record expected value, expected close date and ongoing status |
| • | multiple types of opportunity |
| • | user-definable 'stages' for each opportunity type |
| • | the ability to enforce notes and comments as opportunity reaches certain stages. |
You can also relate calls, meetings, notes, attachments, to-do items and documents to the opportunity for full visibility on related activities.
What is the difference between a lead and an opportunity?
A lead is a potential customer; an opportunity is a qualified lead. An opportunity can indicate estimated revenue, relevant notes and documents, and the likely close date.
How do companies, contacts, leads, and opportunities relate with each other?
Companies and contact records represent recognised customers, whereas leads represent potential customers. You can use company, contact, lead and opportunity records to encourage new customers.
For example, consider the following scenario. Your sales and marketing teams arrange a seminar to gather information from the participants, including their names, addresses, telephone numbers and businesses names. These records are entered into the system as 'leads'. Your representatives contact the leads to get feedback and ascertain the likelihood of their purchasing your products. Once you've organised this information, you can convert the leads into three new records:
| • | company |
| • | contact for each person |
| • | opportunity for expected sales. |