Navigation:  2 Fundamentals of CRM > 2.2 Contact

 

A 'company' is any account, corporation or organisation, and a 'contact' is any individual working within those organisations with whom you talk or do business. Contacts can include people who represent existing or potential customers or individuals related to a company.

 

Contacts exist in many forms; for example, suppliers involved in business transactions, individuals who purchase services for personal use, or company employees and representatives.

 

There may be many sources of contacts. Most commonly, contacts are obtained from the companies with which you do business. Once contact records are collected, you can use them in events, target lists, campaigns, emails or in any other activity.

 

Just like any contact in Microsoft Outlook, a Total Enterprise CRM contact also contains name, address, telephone and email. In addition, it contains information about the company with which this contact is linked.

 

Contacts are the most important part of your business. You can communicate with contacts in Total Enterprise CRM through emails, telephone calls, faxes, SMSs and other activities.