5 Using Total Enterprise CRM > 5.3 Marketing > How do you work with marketing?

A campaign describes the type of activity where you approach potential customers; a record of marketing strategies to reach potential customers. A marketing campaign is set up, and its goals are defined. For example, you may have a $5000 budget in the expectation that it will bring in $20 000 in revenue).

Various tasks can then be performed:

•	Create targets: Who is the campaign targeted at? If you’re doing an email campaign to existing contacts in your database, specify them.

•	Add participants (for internal use): Which of your employees is involved in this marketing campaign?

•	Prepare call list: For an outbound telemarketing campaign, you can generate a list of telephone calls to be made which will appear in the 'to call' list of participants.

•	Add respondents: Here the results of the campaign are flagged (respondents are people who responded to your campaign, positive or negatively)

•	Create opportunity: This is for tracking sales opportunities that result from the campaign

•	Link projects, tasks, documents, notes, calls or meetings to tasks: This makes it easy to track all items related to marketing campaigns from a single screen.

A successful marketing campaign means targeting and communicating with your audience. When customers respond to your campaign, you can track their responses and refine your future campaigns.

Suppose you have a database of some thousand users, some of whom live in different countries. To make an offer to all users in a specific country, you run the target wizard for those specific number of users - they become your target audience (ie the target of the campaign). Then, you make the offer and some of the users accept it - they are your respondents.