Navigation:  5 Using Total Enterprise CRM > 5.3 Marketing > How do you work with marketing? > Campaign activities

 

A campaign describes the type of activity where you approach potential customers; a record of marketing strategies to reach potential customers. A marketing campaign is set up, and its goals are defined. For example, you may have a $5000 budget in the expectation that it will bring in $20 000 in revenue).

 

Campaign activities include tagging a campaign or event for quick access, and adding notes and projects to existing campaigns or events.